Senior Manager, Social Media - Power Systems & Services

Senior Manager, Social Media - Power Systems & Services

Description • Be trained and master all Schneider Electric social media practices and platforms o Acquire training and license on all SE SM platforms, like Sprinklr, Advocacy, Word Press, SEMRush, etc o Develop familiarity and comfort with all SE platforms and tools o Actively participate in SE social media community meetings o Stay up to speed on all social media developments from global team, global marketing o Get to know local social media approaches in other Energy Management division teams and Schneider Electric country communication teams • Oversee and guide the work of one or more Social Media Specialists focused on social media execution/publication o Their training and mastery of all SE social media practices and platforms o Their building and maintenance the PS&S; Global Marketing team's social media calendar and repository o Their execution and publication of Social Post, Blog post, and Video Publication o Their Advocacy platform work o Their Reporting tasks o Their content creation activities and methods o Their contribution to newsletters and highlights o Step in to perform publication and execution during any absence of Social Media Specialist o Be prepared and available to support with social media execution and programming yourself as necessary • Define and own social media strategy o Define social media objectives under context of communication, campaign, business, and division objectives. o Build and activate a social media strategy per campaign and overall PS&S; division (not just tactics and calendar) that supports the individual PS&S; global marcom campaigns and their businesses, and is aligned to thought leadership objectives and the Digital Marketing and Web team's objectives. o Give performance- and objective-driven recommendations for social media actions to communication specialists and campaign leaders o Be the Single Point of Contact and internal ambassador of PS&S; social media. Participate, work closely, and enforce the guidelines and rules defined by Schneider Electric's global SM leadership team o Maintain and regularly update knowledge of latest social media trends, tactics, and conduct and review competitor analysis to gauge effectiveness of our SM strategy and revise as necessary • Take Responsibility for Social Media Performance o Align to and support the creation of social media KPIs o Work closely with Digital Marketing and Web team to ensure meaningful global and country deployment of social media actions o Operate with an attitude of iterative performance improvement o Make our social media social - increase engagement, interaction, conversation o Reach Social Media targets, including quantitative targets such as volume of impressions, engagement, engagement rate, followers, and brand metrics including brand health and share of earned media. • Plan and execute initiatives to improve social media presence and online personas of key PS&S; leadership team o Build and execute plan and ambassador program for top PS&S; leaders to increase online exposure (in their personal social media accounts) and offline exposure, following, and status as thought leaders in their domains o Train global and local business and other leaders on social media tools and practices o Ensure communication alignment current events and to the EM Business Unit thought leadership calendar. o Create a performance dashboard for social media, with individual follow-up of the performance of senior leaders and business VP • Own internal and digital events from end to end o Lead planning and execution of some internal and all digital events for division and individual PS&S; marcom campaigns, such as webinars, opens lines, and event streams or broadcasts o Support campaign managers on the digital event creation and promotion o Train stakeholders on the relevant digital event tools, for example Cvent, Teams Live Events, SocialLive, Aventri.





o Create promotional and post-event toolkits digital event toolkits for country deployment. o Report on digital event performance o Collaborate with Events Manager to optimize physical and digital events or hybrid events Qualifications • 5+ years social media management experience - external, internal, in house or agency • Proven record of effectiveness in developing, implementing, managing and measuring social media strategy - successful candidate should be able to demonstrate successful outcomes from communications activities where they have conceptualized, developed and executed a social strategy and media plans. • Small team leadership experience • Communication expert with strong written and verbal communication skills:





capacity to write and articulate engaging content and well-crafted messaging aligned with EM and its divisions. • Strong presentation / advisory skills - clear, concise thinking and sufficient gravitas to deliver meaningful advice to leaders on communications strategy in a timely fashion • Strong project management skills - able to organize work in a methodical and rigorous manner, but equally comfortable in a deadline-driven, fast-paced environment. Strong attention to detail. • Willingness to learn the "nuts and bolts" of the businesses our division global marketing team exists to support, getting closer to the businesses we support • Creative thinking and the ability to generate innovative ideas to enhance brand presence and engagement. • Analytical mindset and the ability to interpret data to drive actionable insights.





• Passion for storytelling, learning and a commitment to quality and excellence • Familiarity with graphic design principles and basic photo and video editing skills. Qualifications Qualifications • 5+ years social media management experience - external, internal, in house or agency • Proven record of effectiveness in developing, implementing, managing and measuring social media strategy - successful candidate should be able to demonstrate successful outcomes from communications activities where they have conceptualized, developed and executed a social strategy and media plans. • Small team leadership experience • Communication expert with strong written and verbal communication skills:





capacity to write and articulate engaging content and well-crafted messaging aligned with EM and its divisions. • Strong presentation / advisory skills - clear, concise thinking and sufficient gravitas to deliver meaningful advice to leaders on communications strategy in a timely fashion • Strong project management skills - able to organize work in a methodical and rigorous manner, but equally comfortable in a deadline-driven, fast-paced environment. Strong attention to detail. • Willingness to learn the "nuts and bolts" of the businesses our division global marketing team exists to support, getting closer to the businesses we support • Creative thinking and the ability to generate innovative ideas to enhance brand presence and engagement.





• Analytical mindset and the ability to interpret data to drive actionable insights. • Passion for storytelling, learning and a commitment to quality and excellence • Familiarity with graphic design principles and basic photo and video editing skills. Schedule: Full-time Req: 00935F