14 Oct
Lotus Interworks
Kottayam
Job Title: Meta Ads Campaign Manager
Location: Remote
Job Type: Full-Time
Shift : 7pm - 4am IST
About Us: We are a fast-growing and results-driven company looking to elevate our digital advertising efforts. We specialize in marketing and are seeking a highly skilled Meta Ads Campaign Manager who can drive exceptional revenue growth through strategic use of Meta (formerly Facebook) advertising platforms. If you have a proven track record of success in digital marketing, hold the Meta Ads certification, and have experience with the US market, this opportunity is for you!
As an initial screening, please fill out this form:
Key Responsibilities:
- Manage and Optimize Meta Ads Campaigns: Lead the creation, management,
and optimization of ad campaigns across Meta platforms (Facebook, Instagram) to achieve business objectives, with a focus on maximizing revenue.
- Drive ROI: Develop and execute strategies aimed at increasing conversions, reducing CPA (cost per acquisition), and maximizing overall ROI through effective audience targeting and ad creative.
- Campaign Performance Monitoring: Analyze and continuously monitor key campaign metrics (CTR, CPC, conversion rates, ROAS, etc.) to optimize performance and identify areas of improvement.
- Audience Targeting & Segmentation: Leverage advanced audience segmentation tools and strategies within Meta Ads Manager to create tailored campaigns that effectively reach the target audience in the US market.
- Ad Copy and Creative Testing: Collaborate with creative teams to develop compelling ad copy and visuals, and use A/B testing to continuously optimize ads for performance.
- Budget Management:
Manage and optimize advertising budgets to ensure efficient use of resources while driving the highest possible returns.
- Competitor Analysis and Market Research: Conduct in-depth competitor analysis and market research to identify trends and opportunities to outperform competitors.
- Comprehensive Reporting & Analysis: Provide regular reports on campaign performance, presenting insights and recommendations based on KPIs, including revenue growth, customer acquisition, and return on ad spend.
Requirements:
- Meta Ads (Facebook Ads) Certification (Required)
- 3+ years of hands-on experience managing Meta (Facebook, Instagram) advertising campaigns.
- Proven ability to manage large-scale ad budgets and deliver high ROAS.
- Experience in managing campaigns targeting the US market .
- Strong knowledge of Meta Ads Manager and associated tools for tracking and reporting.
- Expertise in digital marketing strategies , including PPC, paid social, and remarketing.
- Experience using Google Analytics or other analytics platforms for tracking performance and making data-driven decisions.
- Proficiency with audience segmentation , including interest-based targeting and custom audiences within Meta platforms.
- Strong communication skills, both written and verbal, with the ability to present campaign performance reports to stakeholders.
- Ability to thrive in a fast-paced, dynamic environment while managing multiple campaigns simultaneously.
Preferred Qualifications:
- Experience managing campaigns in digital marketing or similar.
- Familiarity with Google Ads and other paid social platforms (e.g., , TikTok, YouTube) is a plus.
- Knowledge of conversion rate optimization (CRO) and landing page optimization techniques.
What We Offer:
- Competitive salary with performance-based bonuses.
- Flexible work schedule, including remote work options.
- Professional growth opportunities in digital marketing and advertising.
- A collaborative and innovative team environment.
- Access to cutting-edge tools and resources for campaign management and optimization.
NOTE: Apply only if you have Meta Ads Certification , as it's mandatory for this role.
How to Apply:
If you're passionate about driving revenue through Meta Ads and meet the required qualifications, please submit your resume along with case studies or examples of successful campaigns you've managed to . We are excited to see how you can help us grow!