14 Oct
Techtron Global Services (P
Kottayam
We are seeking a highly motivatedand resultsdriven Digital Marketing Executive to join our softwareimplementation company. As a Digital Marketing Executive you willplay a pivotal role in developing and implementing effectivedigital marketing strategies to drive brand awareness generateleads and support the growth of our business. You will collaboratewith crossfunctional teams to optimize digital campaigns andenhance our online presence.
The idealcandidate should have a strong background in digital marketing asolid understanding of software implementation processes and apassion for staying uptodate with the latest trends in digitalmarketing.
Responsibilities:
1.
Develop and executecomprehensive digital marketing strategies to drive brand awarenesscustomer engagement and leadgeneration.
2. Manage and optimize digitalmarketing campaigns across various channels including search enginemarketing (SEM) search engine optimization (SEO) social mediamarketing (SMM) email marketing content marketing and displayadvertising.
3. Conduct market research andcompetitor analysis to identify trends opportunities and bestpractices in the software implementationindustry.
4. Create engaging andpersuasive content for digital platforms including website blogsocial media channels and emailcampaigns.
5. Monitor and analyze theperformance of digital marketing initiatives using variousanalytics tools and provide regular reports with actionableinsights to enhance campaigneffectiveness.
6. Optimize website content anduser experience (UX) to improve organic search rankings andincrease websitetraffic.
7.
Stay uptodate with industrydevelopments and emerging trends in digital marketing particularlywithin the software implementation domain and propose innovativeideas to enhance our digital marketingefforts.
8. Identify and evaluate newdigital marketing channels and technologies to expand our reach andimprove our overall digitalpresence.
Requirements
Qualifications:
1. Digital marketingcertifications.
2. Proven work experience as aDigital Marketing Executive in the software implementationindustry.
3. Strong knowledge of SEO SEMSMM email marketing content marketing and analyticstools.
4. Familiarity with softwareimplementation processes project management methodologies andSDLC.
5. Excellent written and verbalcommunication skills for creating compellingcontent.
6. Analytical mindset with theability to interpret data and make datadrivendecisions.
7.
Proficiency in GoogleAnalytics Google Ads social media management tools and marketingautomationsoftware.
8. Creative thinkingproblemsolving skills and the ability to develop impactfulcampaigns.
9. Strong project managementskills and the ability to multitaskeffectively.
10. Proactive selfstartermentality with a willingness to learn and adapt in a fastpacedenvironment.
Qualifications: 1. SEO / Digital marketing certifications. 2.Proven work experience as a Digital Marketing Executive in thesoftware implementation industry. 3. Strong knowledge of SEO, SEM,SMM, email marketing, content marketing, and analytics tools. 4.Familiarity with software implementation processes, projectmanagement methodologies, and SDLC. 5.
Excellent written and verbalcommunication skills for creating compelling content. 6. Analyticalmindset with the ability to interpret data and make data-drivendecisions. 7. Proficiency in Google Analytics, Google Ads, socialmedia management tools, and marketing automation software. 8.Creative thinking, problem-solving skills, and the ability todevelop impactful campaigns. 9. Strong project management skillsand the ability to multitask effectively. 10. Proactive,self-starter mentality with a willingness to learn and adapt in afast-paced environment.
Education
Anydegree
▶️ Digital Marketing Executive
🖊️ Techtron Global Services (P
📍 Kottayam