Senior Marketing Manager

Senior Marketing Manager

Job Description

Senior Marketing Manager

- Monitor key performance metrics on a regular basis and provided strategic insights to the top management
- Created, managed and maintained online marketing campaigns on various search engines
- Plan marketing budgets and forecast for paid marketing campaigns.
- Created and established landing pages for our Google Adwords Pay Per Click (PPC) and Facebook campaigns.
- Made projections on the lead acquisition and revenue growth on a periodical basis.
- Scaled SEM campaigns to new geographies and increase the reach of the brand.
- Performed conversion rate optimization (CRO) and drove data-driven marketing spend decisions.