18 Oct
Hirebloc
Greater Noida
Overview
ThePerformance Marketing Executive plays a crucial role in driving thedigital marketing strategies and campaigns of the organization.They are responsible for optimizing and executing performancedrivenmarketing initiatives that effectively reach and engage the targetaudience ultimately contributing to the companys growth and revenuegoals.
Keyresponsibilities
- Devise and implementperformance marketing campaigns to drive customer acquisition andengagement.
- Analyze and optimize PPC SEO anddigital advertising campaigns to maximizeROI.
- Utilize datadriven insights to improvecampaign performance and drive continuousoptimization.
- Monitor and report on keyperformance metrics providing actionable recommendations forimprovement.
- Collaborate with crossfunctionalteams to ensure alignment of marketing efforts with overallbusiness goals.
- Conduct competitive analysis tostay ahead of market trends and identify newopportunities.
- Manage budget allocation andperformance tracking to ensure efficient resourceutilization.
- Utilize A/B testing and othermethodologies to optimize conversion rates and drive campaigneffectiveness.
- Stay updated with industry bestpractices and emerging trends in performancemarketing.
- Contribute to the development ofmarketing strategies and plans by leveraging performance marketinginsights.
- Develop and maintain relationshipswith key advertising platforms andvendors.
- Create compelling ad copy and contentthat aligns with brand messaging and resonates with the targetaudience.
- Collaborate with creative and contentteams to ensure unified and effective campaigndelivery.
- Use marketing automation tools tostreamline and scale marketing processeseffectively.
Requiredqualifications
- Bachelors degree inMarketing Business or a related field.
- Provenexperience in managing and optimizing performance marketingcampaigns.
- Demonstrated expertise in usinganalytics and marketing tools such as Google Analytics AdWords andFacebook Ads Manager.
- Strong understanding ofSEO principles and best practices.
- Proficiencyin data analysis and interpretation to guide marketingdecisions.
- Excellent understanding of A/Btesting and conversion rateoptimization.
- Ability to work effectively withcrossfunctional teams and externalpartners.
- Excellent communication andinterpersonal skills to effectively convey performance insights andinfluence decisionmaking.
- Strong projectmanagement skills to handle multiple campaigns and prioritiessimultaneously.
- Uptodate knowledge of digitalmarketing trends and best practices.
- Relevantcertifications or training in performance marketing and digitaladvertising.
- Experience with marketingautomation platforms is a plus.
- Ability tothrive in a fastpaced and dynamic workenvironment.
- Detailoriented with a focus oncontinuous improvement and innovation in marketingstrategies.
interpersonalskills,certifications,digital marketingtrends,communication,seo,innovation,data analysis,industry bestpractices,data-driven marketing,digital marketing,competitiveanalysis,analytics,marketing automation,budget allocation,digitaladvertising,a/b testing,performance marketing,data-driveninsights,ppc,project management
▶️ Performance Marketing Executive
🖊️ Hirebloc
📍 Greater Noida