19 Oct
GE Digital
Secunderabad
Job Description Summary
Job Description
Position Summary
An organization grows by delivering products and services that meet customer needs. Are you an experienced product marketer that thrives on the ability to create and market cutting edge solutions for customers Come and join the GE Vernova Grid Software team to put your expertise to work.
The Product Marketing Manager is responsible for owning the end-to-end market strategy for identified products. The Product Marketing Manager is expected to be the expert in the target market - how they make decisions and their decision-making criteria. He/she must be able to transfer that knowledge to the Commercial and Product teams along with the broader marketing team.
PMM will craft effective global go-to-market strategies that position GE Vernova Grid Software to win in the marketplace with supporting sales strategies that enable strategic and tactical sales experiences. This critical role is responsible for thinking about the bigger picture, how GE Vernova Grid Software plays, and therefore why, how, and when GE Vernova Grid Software must bring new features, products and/or packaging to market. This role creates differentiated value propositions for products, translating features and functions into customer benefits across buying personas. The PMM role is highly cross-functional, working with teams across the organization to conceive, frame, and articulate compelling value propositions as well as develop outbound demand programs in support of product capabilities.
KeyResponsibilities
- Develop product positioning and messaging that differentiates GE Vernova Grid Software products in the market
- Develop go-to-market plans & then work cross-functionally to ensure streamlined execution
- Provide transparency to the broader organization into the drivers and status of product health and launch activities
- Build and tell a compelling story across all internal and external, marketing and sales channels. Create thought leadership content and evangelize the solution.
- Sales enablement - communicate the value proposition of the products to Commercial team and develop the sales tools that support the selling process
- Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Market intelligence - be the expert on customers, how they buy and their buying criteria be the expert on competition and how to crush them. Track industry trends, processes, challenges, and opportunities
- Identify competitive solutions strengths and weaknesses
- Use market research data to influence product strategy, pricing, and packaging
- Support the execution of ABM and one-to-many marketing programs that create awareness, drive engagement, and create demand
- Manage execution initiatives through marketing, technical sales and sales enablement
- Create supporting content, sales enablement tools, playbooks, customer facing positioning presentations, and vision decks
- Interact with customers, press, and analysts to promote GE Vernova Grid Software products own and articulate the value of offering to the market
- Establish appropriate product performance metrics, and track these metrics across the product portfolio
- Analyze product performance, and recommend investment allocation across the product portfolio
Requirements
- 10+ years of product marketing experience
- Experience in software product marketing is required
- Bachelor's degree required, preferably in business, marketing, or related field
Desired Characteristics
- Demonstrated experience crafting differentiated messaging for products in competitive markets
- Success in developing and leading product launch and broader go-to-market processes including orchestrating marketing plans and programs
- Experience enabling sales success with field sales and inside sales teams
- Experience marketing software and/or industrial solutions
- Strong business acumen and financial analysis skills
- Excellent people and management skills to interact with colleagues, cross-functional teams, and third parties
- Ability to work within a fast-paced,
autonomous environment
- Outstanding presentation, writing and communication skills with a keen ability to translate complex technical capabilities into creative, intuitive content and programs
- Ability to develop and maintain strong working relationships at all levels within the organization
- A history of customer engagement, documenting solutions and translating into customer benefits
- Strong analytical skills with ability to solve complex problems and communicate ideas clearly and succinctly
- A proven self-starter with excellent organizational skills,
with a track record of delivering exceptional work product under time constraints
- The ability to manage multiple, complex priorities within demanding timeframes
- Master's degree/MBA preferred
#LI-CK1
▶️ Sr Staff Product Marketing Manager
🖊️ GE Digital
📍 Secunderabad