20 Oct
FMCG Company, Gurugram
Ghaziabad
Job Title: Manager - Marketing Intelligence
Salary Range: ₹15 (max)
Job Purpose
The Marketing Intelligence Manager is responsible for gathering, analyzing, and interpreting data related to market trends, consumer behavior, and competitive activities. This role is vital for informing strategic marketing decisions, focusing on market penetration, market development, USP communication, and diversification strategies.
Role and Responsibilities
Market Penetration
- Sales Data Analysis: Monitor and analyze sales data to evaluate market share and identify trends over time.
- Customer Segmentation: Conduct in-depth analyses of customer segments to identify high-potential groups for targeted marketing efforts.
- Competitive Benchmarking: Assess competitor performance and market strategies to identify areas for improvement.
- Campaign Effectiveness: Evaluate the effectiveness of current marketing campaigns to determine successful tactics for market penetration.
Market Development
- Market Research: Conduct primary and secondary research to explore potential new markets, considering demographic, economic, and psychographic factors.
- Trend Identification: Utilize market intelligence tools to track emerging trends and consumer preferences, highlighting new market opportunities.
- Feasibility Studies: Analyze potential entry barriers and assess the viability of entering new markets or geographic regions.
- Partnership Analysis: Evaluate potential partnerships or alliances that could facilitate market entry.
USP Communication
- Message Analysis: Review marketing materials (advertisements, websites, social media) to ensure the Unique Selling Proposition (USP)
is clearly articulated and aligns with customer needs.
- Consumer Feedback: Collect and analyze customer feedback, reviews, and sentiment to understand brand perceptions.
- Competitor Analysis: Benchmark the company’s USP against competitors to identify differentiators and areas for enhancement.
- A/B Testing: Implement and analyze A/B tests on different messaging strategies to identify the most effective ways to communicate the USP.
Diversification
- Market Gap Analysis: Identify gaps in the current market that could be addressed through new product development or market entry.
- Risk Assessment: Evaluate potential risks and benefits associated with diversification strategies, including market volatility and resource allocation.
- Consumer Insights:
Gather insights on consumer needs and preferences to inform new product development or service offerings.
- Performance Metrics: Utilize predictive analytics to forecast the potential impact of diversification on sales and market share.
Skills Required
- Research Skills: Expertise in market research methodologies, including both qualitative and quantitative techniques.
- Technical Proficiency: Familiarity with data analysis tools (e.g., Excel, SQL, R, Python) and market intelligence software (e.g., Nielsen, Mintel).
- Communication Skills: Strong ability to convey findings clearly and effectively to stakeholders,
utilizing data visualization tools.
- Strategic Thinking: Capability to connect insights from data analysis to broader business strategies and objectives.
Qualifications Required
- MBA (Full-Time)
- Minimum 6 years of experience in an FMCG organization
- Location: Gurugram