23 Oct
Letzpe
Ghaziabad
Job Summary
We are seeking a highly skilled and motivated Digital Marketing Assistant Manager with a strong focus on eCommerce marketing. The ideal candidate will have extensive expertise in digital marketing, including SEO, SEM, social media, email, content creation, PPC, and eCommerce campaign management. You will play a pivotal role in driving our digital marketing efforts, optimizing eCommerce strategies, and leading a team to achieve measurable results.
Key Responsibilities
?Digital Marketing Expertise
?Plan, execute, and manage digital marketing strategies, including SEO, SEM, social media, email marketing, and PPC campaigns.
?Develop engaging content strategies and ensure consistent brand messaging across all channels.
?Optimize paid marketing campaigns, monitor key metrics, and provide actionable insights for improvement.
?eCommerce Marketing
?Drive eCommerce growth through targeted campaigns across platforms likeAmazon, Flipkart and other relevant eCommerce channels.
?Develop strategies to increase traffic, conversion rates, and overall revenue for the online store.
?Collaborate with the eCommerce team to optimize product listings, manage online promotions, and improve customer retention through remarketing and personalized email campaigns.
?Analyze sales performance and online shopping behaviors to identify trends, gaps, and opportunities for improving user experience and boosting sales.
?Analytical Skills
?Analyze marketing data and user behavior to improve campaign performance and ROI.
?Use tools such as Google Analytics and A/B testing to track and refine strategies.
?Generate detailed reports on campaign performance, highlighting key metrics and making data-driven recommendations.
?Leadership
?Lead and mentor a team of digital marketers, ensuring alignment with business objectives.
?Coordinate marketing projects across various teams, ensuring timely execution and delivery.
?Develop and implement strategies for scaling digital and eCommerce marketing campaigns while managing project timelines.
?Technical Knowledge
?Manage marketing automation tools, ensuring efficient workflows for campaign execution.
?Collaborate with web development and eCommerce teams to manage content within CMS and eCommerce platforms (e.g., Shopify, Magento) and optimize the user experience.
?Possess a working knowledge of design basics, allowing effective collaboration with designers on ad creatives and website visuals.
?Communication
?Write compelling and persuasive copy for email campaigns, landing pages, social media, and other digital platforms.
?Work closely with cross-functional teams to ensure alignment and consistent messaging.
?Present ideas and results to senior management and stakeholders in a clear, concise manner.
?Adaptability
?Stay up to date with the latest digital marketing and eCommerce trends, tools, and technologies to keep the company ahead of the curve.
?Solve problems proactively and identify new opportunities for growth in an ever-changing digital landscape.
Requirements
?Bachelor's degree in Marketing, Business, or related field.
?Proven experience (3-5 years) in digital marketing, with a focus on SEO, SEM, social media, content, email marketing, PPC, and eCommerce marketing.
?Strong analytical skills with proficiency in Google Analytics and A/B testing.
?Demonstrated leadership experience, managing teams and coordinating projects.
?Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CMS/eCommerce platforms (e.g., Shopify, Magento, WordPress).
?Excellent communication, copywriting, and project management skills.
?Ability to adapt to new trends and solve problems in a fast-paced environment.
Preferred:
?Certifications in Google Analytics, AdWords, or related areas.
?Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) and basic HTML knowledge.
?Knowledge of eCommerce trends, online merchandising, and customer journey optimization.
▶️ Digital Marketing Assistant Manager
🖊️ Letzpe
📍 Ghaziabad