Assistant Manager Digital Activation

Assistant Manager Digital Activation

Assistant Manager Digital Activation – India

Area: 

Department:  Media Activation

Direct Reporting Line: Krishan Upadhyay

Indirect/secondary reporting line:

Subsidiary/country:  INDIA

Location:  Gurgaon

Number of Personnel Managed: 0

Cost Center/Budget and/or Revenue Responsibility:  Brand Marketing

Purpose & Overall Relevance for the Organization:

Support the development and implementation of digital experiences on adidas web and app platforms.

Roles and Responsibilities

Ownership of Digital Platforms from a campaign go to market perspective. The AM, Digital Activation plays a critical role in the local go-to-market planning and execution of brand, product,





and commercial campaigns on the adidas owned digital platforms (.com and app).

Planning and Strategy: The Role is responsible for working cohesively with Digital Activations Hub and Market Stakeholders on planning and strategizing campaigns in line with brand seasonal calendar, planned commercial initiatives and other relevant integrated local or globally lead digital marketing campaigns

Go-to-Market Execution:

- The role is responsible for ensuring the implementation and execution of market campaigns on .com and app. The Role Ensure execution and implementation of campaigns inclusive of briefing and consumer journeys is aligned to Global/Hub guidelines.

- Assistant Manager, Digital Activations will lead coordination with third party agencies to support and facilitate creation of marketing briefs, guidelines for adaptations to deliver locally relevant content as a part of go-to-market strategy on .com/app
- As a part of go-to-market execution,





the personal will work closely with the following teams to ensure a 360 know how and understanding of campaign to deliver 100% On Time in Full Campaign Execution

- Digital Activation Hub – For toolkits, consumer journey and other key aspects of campaign like go live, exit and campaign analysis.
- Regional Brand Marketing Teams – For staying abreast on locally relevant campaigns, key objectives and assets that will roll up in digital activation campaign execution on .com
- Membership and Performance Media Team – Work closely with Membership and Performance media team ensuring digital activation mechanism (and journey) to support member acquisition, sign ups or sell throughs are as per the guidelines
- E-com Operations Team – For ensuring coherence between campaign briefing and campaign execution.





Working hand in glove with e-com operations team ensuring a seamless consumer journey on .com/app
- E-Com Consumer Experience team – Work hand in glove with e-com consumer experience team to ensure a seamless consumer experience on .com (page load speed, page titles, product sorting, journey optimization etc.). Lead in for .com improvements basis consumer funnel analysis through e-com CX team.
- E-com Strategy and Planning team – To ensure commercial campaigns briefing is aligned in terms of planned mechanics of offer and within the agreed turnaround time of execution.

Overall .com/App Consumer Experience (support and collaboration) – The digital activation assistant manager will work very closely with stakeholders in the e-com team to support (not own)





key KPIs like conversion and brand engagement. Within the capacity and width of Digital Activation role, the personal will track parameters (with support from e-com team) that affect .com/app conversion i.e., Website bounce rate, Time spent, funnel drop offs and suggest ways of improvement

Key Relationships

- Cluster CTC Team
- E-com Team- Hub
- Counterparts in EM Hub and global
- Consumer Experience Team
- Platform Ops Team
- Cluster Media and Membership team

Key KPIs

- Execution excellence in brand campaigns, product launches and commercial promotions
- Key Digital KPIs - Bounce Rate, Av time Spend, CR% (support)

Knowledge, Skills and Abilities

- Detail-oriented and highly organized & pro-active






- Experience with digital production process and technical nature of developing digital marketing initiatives.
- Experience with Digital Creatives / Assets production and dissemination in Digital channels.
- Close coordination with digital creative agency / person for 2D/3D production and adaptations.

Requisite Education and Experience / Minimum Qualifications

- 4-5 years' experience in online marketing

- University Degree in Marketing, Communications, Design, Business, or a related field
- Fluent in English (spoken and written)

▶️ Assistant Manager Digital Activation
🖊️ Adidas
📍 Gurugram