Hostbooks - Executive - Search Engine Optimization

Hostbooks - Executive - Search Engine Optimization

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing to maximize ROI.

Roles & Responsibilities :

- Execute tests, collect, analyze data and results, and also identify trends and insights to achieve maximum ROI in paid search campaigns.

- Track, report, and analyze website analytics and PPC initiatives and campaigns.

- Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.







- Optimize copy and landing pages for search engine marketing.

- Perform ongoing keyword discovery, expansion, and optimization.

- Research and implement search engine optimization recommendations.

- Research and analyze competitor advertising links.

- Develop and implement the link-building strategy.

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

- Work with editorial and marketing teams to drive SEO in content creation and content programming.

- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Required Skill Set.

Proven SEO experience.

- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

- Solid understanding of performance marketing, conversion, and online customer acquisition.

- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).

- Experience with bid management tools (e.g.,





Click Equations, Marin, Kenshoo, Search Ignite).

- Knowledge of ranking factors and search engine algorithms

- Up-to-date with the latest trends and best practices in SEO and SEM.