25 Oct
QBurst
Thiruvananthapuram
Experience5 - 9 yrs
Location
- India - Trivandrum
- India - Cochin
- India - Calicut
- India - Koratty
- India - Chennai
- India - Bangalore
- India - Noida
We are looking for a Senior Analytics Specialist with experience in web and mobile analytics to join our digital marketing team.
Responsibilities:
- Responsible for requirement analysis, consultation, analytics implementation (web and mobile), reporting, optimization, and management of multiple projects in parallel.
- Collaborate with cross-functional teams to ensure analytics implementation and reporting aligns with business objectives.
- Identify client objectives and define Key Performance Indicators (KPIs) to track progress toward those objectives.
- Collect,
analyze, and report on data related to web and mobile app performance, including traffic, user behavior, conversion activity, site performance, and campaigns.
- Develop Google Looker Studio dashboards by merging data from different sources.
- Monitor and analyze performance metrics to identify trends and insights, and provide recommendations to enhance business performance.
- Independently manage internal and external projects with minimal supervision.
- Ensure high-quality delivery within agreed-upon timelines.
- Implement and evaluate A/B tests for Conversion Rate Optimization.
- Evaluate new requirements and provide accurate estimates.
Requirements:
- Google Analytics Certified professional with at least six years of experience in analytics and reporting.
- In-depth knowledge of analytics tools, including Google Analytics, Tag Manager, Firebase, Heap, and Mixpanel.
- Excellent analytical skills and the ability to work with large data sets.
- Strong project management skills and the ability to deliver in a fast-paced environment.
- Experience in implementing tracking through Google Tag Manager SDKs, MMPs, or CDPs.
- Proven experience with user journey mapping, conversion tracking, and trend analysis.
- Hands-on experience with Super metrics, Google Ads, Google Optimize, or Hotjar is preferred.
- Excellent communication skills.
▶️ Senior Analyst, Digital Marketing
🖊️ QBurst
📍 Thiruvananthapuram