27 Oct
SEVEN CONSULTANCY
Mumbai
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> JOB DETAILS
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> About the role
> The Role of a content manager is to use writing, graphic design, visual storytelling or a combination of these disciplines to make any topic relatable and interesting to the consumer. The role of a content manager is both creative and analytical, using trends in consumer behaviour to make media that helps connect people to a brand. The content manager has to work in sync with the all-marketing teams & fulfil their content requirements.
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> Responsibilities
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> Ability to think and ideate on digital creatives, content and copy for the companies various digital channels such as Social media pages, Emailers, bulk messages, website, blog, PR articles,
articles for on-page & Off page SEO, Packaging design & content.
> Market research and analysing competitors & their marketing strategies
> Composing and posting online content for the Company’s social media pages, website, emailers etc.
> Track and analyse the effectiveness of the creatives using insights & conversion metrics to know what pieces of their work get more attention and why.
> Plan and execute a content strategy that drives high engagement
> Serve as editor-in-chief for all content to ensure quality, clarity and consistency
> Collect, monitor and analyse social and website metrics, and make improvements accordingly
> Stay updated on industry trends and adjust the content strategy as needed
> Collaborate with brand, product and sales managers to create promotional concepts
> Manage the distribution of content across all channels
> Understanding of content marketing tactics, such as SEO, digital advertising and social media marketing
> Ability to multitask & take on multiple assignments
> Skills / Experience required
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> Primary skill / Experience (Necessary)
> Experience highlighting Strategic planning, conceptualization & execution skills in areas of:
> Branding
> Packaging design
> Visual communication
> Ad creatives
> Emailers
> Social media
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> Graphic design software: Ability to operate graphic design software such as Canva, Photoshop & illustrator etc
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> Content writing:
> Should have an excellent command over the English language & should be able to create unique & engaging content.
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> Public relations:
> Should be socially affable & should enjoy interacting with collaborators & people in general.
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> Secondary Skill / Experience (Optional)
> Photography
> Videography
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> FUNCTIONAL AREA
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> Apply Now
▶️ Content Manager - Reputed FMCG Industry - Mumbai, Maharashtra, India - Upto 4 LPA - Preeti - 7208017778
🖊️ SEVEN CONSULTANCY
📍 Mumbai