Marketo Technical Consultant

Marketo Technical Consultant

Dear Candidate,

We are looking for Marketo Technical Consultant candidates.

Experience: 7+ Years

Location: PAN India

• Work as a Marketo and Marketing Automation technical subject matter expert, having had

the breadth and depth of experience to provide solutions to complex business problems

based upon real-world experiences.

• Create marketing automation implementation plans to include sales and marketing

alignment, lead-to-revenue strategies, database requirements, automation configuration, and

functional mapping of integrations.

• Experience in setting up the integrations between Marketo and CRM systems (Salesforce.com,

Microsoft Dynamics CRM, Custom CRM ) and CDP integrations.







• Knowledge in programming and scripting languages and hosting environments(AWS, Azure,

etc.,)

• Velocity/Email scripting knowledge for advanced email personalization.

• Strong technical skills in Marketo including Marketo API and custom integrations

• Strong analytical and problem-solving skills

• Fundamental knowledge of design patterns

• Experience in communicating effectively with users, other technical teams, and management

to collect requirements, and describe software product features, and technical designs.

• Mentoring the team members to meet the client's needs and holding them accountable for

high standards of delivery.

• Being able to understand and relate technology integration scenarios and be able to apply

these learnings in complex troubleshooting scenarios.

RESPONSIBILITIES:

• Review customer requirements and recommend a long term solution

• Review existing set up and recommend best practices to improve performance/solutions

implemented.







• Collaborate with marketing, sales, and IT teams to gather requirements and ensure solutions

meet business needs.

• Integrate Marketo with other marketing technologies such as CRM, CDP, webinar platforms,

hosting environments and analytics tools.

• Work with Marketo APIs (must have),Data model and custom objects

• Create and manage complex nurture programs, lead scoring models and lead nurturing

campaigns

• Build custom Marketo solutions using Velocity scripting, JavaScript, HTML, and CSS

• Create Marketo workflows, programs, and templates to support marketing initiatives,

leveraging Marketo's advanced features like dynamic content, segmentation,

personalization.

• Develop marketing campaigns including email marketing,





social media advertising, webinars,

and events using Marketo.

• Work with webhooks and flow boosts and other Marketo modules such as account-based

marketing (ABM) campaigns, predictive content/audience, Marketo Sales insight.

• Analyze and report on campaign performance metrics and KPIs.

• Stay up to date with the latest Marketo and marketing technology trends and best practices

If interested, please share your updated resume to

▶️ Marketo Technical Consultant
🖊️ Tech Mahindra
📍 Shivamogga