Retention Marketing - Assistant Manager

Retention Marketing - Assistant Manager

Dear Candidate,

Please find the below JD for the role of Retention Marketing Assistant Manager - lower Parel Mumbai

Job location - lower Parel Mumbai

Exp. - 3 to 5 years of experience in retention marketing

Salary - 15 LPA

Work Timings: 10:15 am - 7:15 pm

Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)

Reports to: Manager

Work Mode: Work from Office

Industry - EdTech

About the Role: Retention Marketing Assistant Manager:-
As the Retention Marketing Assistant Manager at Lower Parel, Mumbai, you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies.





This role involves managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships. You will help lead retention strategies while working cross-functionally to uphold high standards across all campaigns and initiatives.

What You'll Do:

Customer Retention Strategy and Execution:

·Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints.

·Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement.

Marketing Automation and Campaign Management:

·Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage.

·Collaborate in designing and executing customer journeys that support long-term retention goals.

Team Collaboration:

·Work closely with the retention marketing team to manage projects and campaigns.

·Provide input and support to ensure team goals are met.







Performance Analysis and Optimization:

·Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates.

·Assist in providing data-driven insights for continuous improvement of retention strategies.

Requirements

Who You Are:

Must-Have:

·Experience: Minimum of 2 years in retention marketing, focusing on multi-channel strategy and campaign execution.

·Technical Skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms.

·Analytical Skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement.

·Communication Skills:





Exceptional written and verbal communication skills, especially for crafting engaging content.

·Team Collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth.

·Data Proficiency: Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management.

Should Have:

·Strategic Mindset: Ability to assist in designing and implementing comprehensive retention strategies across Email, SMS, and WhatsApp.

·Customer Journeys: Proficiency in creating customer lifecycle journeys to engage users at various touchpoints.

·Referral Program Management: Experience in supporting referral programs to increase customer loyalty.

·Problem-Solving:





Ability to provide insights for continuous campaign optimization and address challenges proactively.

Nice to Have:

·Industry Knowledge: Understanding of the latest trends and best practices in retention marketing.

·Innovation: Ability to suggest innovative ideas to enhance marketing strategies based on previous experiences.

·Cross-Channel Coordination: Experience in collaborating with other marketing teams.

·Adaptability: Ability to thrive in fast-paced environments with shifting priorities.

If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.

For Interview process please share below details :-

Total exp -

As per JD exp -







Current /last ctc :- Take home salary :-
Exp ctc :- Take home salary :-
Current location -
Current designation
Notice period :-
Reason for change :-
Current Company :-
Education :-
Are you comfortable to work on site job ?
Are you comfortable to work in 5.5days model?
Are you ready for face to face interview ?
Do you have experience of MoEngage, WebEngage, SFMC, or similar platforms.?
Do you have experience in retention marketing, focusing on multi-channel strategy and campaign execution.?
-

▶️ Retention Marketing - Assistant Manager
🖊️ Right Advisors Private
📍 Mumbai