29 Oct
TScout
Junagadh
Primary Skills: Shopify Ecommerce SEO Optimization Shopify/WordPress Onpage SEO OffPage SEO Technical SEO LinkBuilding Local SEO Copywriting Google Merchant Center Google Analytics 4 Google Tag Manager Google Looker Studio Organic Lead Generation About Us: We are a leading digital studio specializing in ecommerce growth strategies. Our Shopify plugins have over 100000 active monthly users. Additionally our team is dedicated to helping Shopify store owners maximize their online presence and drive sustainable revenue growth through organic and cuttingedge SEO techniques. Job Overview: We are seeking an experienced and resultsdriven SEO Manager to join our team and lead our Shopify SEO initiatives.
The ideal candidate will have a proven track record of increasing organic traffic improving domain authority and boosting search engine rankings for Ecommerce websites particularly those built on the Shopify platform. Tasks Technical SEO: Conduct quarterly audits and create reports to show progress. Identify understand and resolve issues related to core web vitalsLCP FID CLS. Optimize site architecture for logical flow. Optimize directory URL structure internal product links breadcrumbs product tags blog tags vendor collections product type collections and other default pages. Set up custom robots.txt files. Canonicalize or merge product variants. Implement 301 redirects for deleted products. Use structured dataProduct Article BreadcrumbList CollectionPage/OfferCatalog structured data. Create and customize XML sitemaps; submit them to Google Search Console. Optimize internal product links URLs with similar content URLs with duplicate H1s internal redirected URLs and broken internal URLs. Fix issues identified in Google Search Console.
Shopify Store Management: Manage product listings inventory and order processing. Implement promotions and discounts. Monitor store performance and make necessary adjustments. Develop and customize Shopify themes if required. Perform regular maintenance updates and bug fixes. Monitor and optimize website performance. Requirements OnPage SEO: Optimize and write compelling content for page titles meta descriptions URL/handles H1s collection descriptions additional product details FAQs and internal links for Shopify collection pages product pages and the home page. Add schema markup. Create appropriate topical clustering page hierarchy and internal linking. Optimize mega menu navigation breadcrumb links and subcategory style links.
Optimize for rich snippets. Set up optimize and create custom events and track website analytics using Google Analytics 4 & Google Tag Manager Optimize for Local SEO (Google My Business). Optimize for Google Merchant Center. Keyword Research & Optimization: Optimize existing bottomoffunnel pages. Determine competitive advantages with keyword gap analysis. Conduct SERP analysis to determine blog post collection page and product page optimization for respective keywords. Optimize link structure and URLs for keywords. Create additional collection pages. Execute internal linking among relevant collection pages. Conduct differentiated keyword research for the home page collection pages product pages and blog pages.
Create strategies for intentdriven keywords longtail keywords and lowcompetition keywords. Content Marketing: Commit to creating a specified number of blogs depending on the client. Develop a blogging strategy focusing on content with informational intent and middleoffunnel keywords. Create content in topical clusters following EEAT guidelines. Conduct competitor research and analysis to identify content gaps. Recommend optimize and feature relevant products in informative blogs. Devise a plan to include images videos and other creatives. Create a plan to delete or update blogs with outdated content and no traffic. Link Building: Devise a linkbuilding strategy and determine respective pages to build backlinks to.
Strategize and optimize for DoFollow NoFollow anchor text relevance domain rating URL rating and linked pages. Add Shopify stores to business directories and create outreach links. Conduct monthly linkbuilding activitiesguest posts blogger links skyscraper broken link building and unlinked mentions. Create systems to avoid spam links. Client Management: Provide regular reports and presentations to clients demonstrating the impact of SEO efforts on their business goals. Strategize with clients to determine effective marketing tactics. Upsell additional digital marketing ecommerce solutions to clients. Manage multiple calls with clients for brainstorming RFPs etc. Business KPIs: Commit to acquiring a specified number of relevant backlinks each month. Maintain and grow website traffic within a specified range each month.
Increase domain authority by a specified percentage quarterly. Rank a specified number of relevant keywords quarterly. Requirements: Bachelors degree in Marketing Business Digital Marketing Science or related experience. 6 years of experience in SEO with at least 3 years focusing on Ecommerce SEO. Proven track record of improving search rankings and driving organic traffic for Shopify stores. Indepth knowledge of technical SEO onpage optimization and content strategy. Strong understanding of Shopifys platform architecture and SEO capabilities. Proficiency in using SEO tools such as SEMrush Ahrefs KeywordTool.io SpyFU and Screaming Frog. Experience with Google Analytics 4 Google Tag Manager Google Search Console and Google Looker Studio.
Familiarity with HTML CSS and basic web development concepts. Excellent analytical and problemsolving skills. Strong communication skills both written and verbal with the ability to explain complex SEO concepts to clients and team members. Ability to manage multiple projects simultaneously and meet deadlines in a fastpaced environment. Benefits Preferred Qualifications: Proven experience in driving traffic that converts to sales. Strong analytical and tracking experience. Experience in consistently driving backlinks. What We Offer: Competitive salary commensurate with experience. Performancebased bonuses and profitsharing opportunities. Comprehensive health insurance. Flexible work arrangements including remote work options.
Continuous learning and development opportunities including conference attendance and training programs. Collaborative and innovative work environment with a team of passionate digital marketing professionals. If you are passionate about SEO have a proven track record of success with Shopify stores and thrive in a dynamic fastpaced environment we want to hear from you. Join our team and help shape the future of Ecommerce SEO! To apply please submit your resume detailing your relevant experience and a portfolio of your most successful SEO projects for Ecommerce clients.
▶️ (Urgent) E Commerce SEO Manager Shopify - Permanent Remote
🖊️ TScout
📍 Junagadh