Marketing Manager

Marketing Manager

Objectives of this role

- Proven record of managing & coordinating marketing campaigns. Worked with different teams to generate marketing collaterals.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Responsibilities







- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Required skills and qualifications

- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Strong project management, multitasking,





and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools (salesforce preferred)

Preferred skills and qualifications

- Master's degree (or equivalent) in marketing, business, or related field
- Proficiency with online marketing and social media strategy
- Prover record of working cross-functional

▶️ Marketing Manager
🖊️ Compliance Group
📍 Secunderabad