Sales and Marketing

Sales and Marketing

02 Aug
|
CNTC India Projects
|
Bangalore Rural

02 Aug

CNTC India Projects

Bangalore Rural

Qualification: MBA – Mktg & Digital Mktg



Experience: 8 – 12 Years



Location: Bangalore



Company: CNTC India Projects Pvt. Ltd.



Job responsibilities



- Responsible for assigned projects marketing related activities both ATL, BTL and Digital Marketing

- Preparing Marketing Calendar for the assigned respective projects to meet the Enquiry Vs Site Visit Vs Sale

- Take inputs from the sales & SBU Heads on Marketing Plans and analyze the viability of the same keeping past trends in view and roll out final Marketing plan post consultation with the Marketing Head.

- Responsible for Look & Feel of the entire sales & Site office which includes required Branding, Collaterals & Visual Identity







- Prepare & maintain Regular MIS of the respective projects assigned and share the same with Senior Management.

- Maintain Weekly Prospects List post collecting the same from the Sales Head of the Respective Projects to be floated to the HO

- Maintain Record of all the walk-ins at the projects irrespective of source , ensure the same is updated by the sales in the system provided

- Meet Some Walk-in customers along with the sales and understand the customer behavior Patter & Requirements at the same time Measure how the sales team is effectively pitching the projects

- Responsible for market study in & around the projects assigned and submit Reports on the same

- Personally outcall the Visited customer and do the Customer Experience Calls





- Developing Brand Strategy for the digital channels

- Plan and execute all web, SEO/SEM/SMM, marketing database, email, social media and display advertising campaigns , Portals , Sms campaigns

- Design, build and maintain social media presence.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies, Plan, execute, and measure experiments and conversion tests

- Maintain the group Websites , create landing pages and optimize user experience and user Interface

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point on digital

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate and keep the company at the forefront of developments in digital marketing.

- Devising strategies to drive online traffic to the company website , Track conversion rates and making improvements to the website.

- Developing and managing digital marketing campaigns

- Utilizing a range of techniques including paid search, SEO and PPC

- Overseeing the social media strategy for the company.

- Managing online brand and product campaigns to raise brand awareness.

- Improving the usability, design, content and conversion of the company

- Experience in setting up and optimizing Google Adwords & Display campaigns.

- Other incidental challenges

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