- Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns (ROI and KPIs)
- Work on building brand in a new geography and work closely with leadership to help scale business
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Measure ROI and KPIs
- 10+years in digital marketing including SEM.
- Significant experience Digital Marketing, Marketing Automation, Social Media Strategy.
- Good with Data Analytics
- Ready to travel across PAN India as and when required.
- MBA from Tier 1/2 institute.
Skills and attributes :
- Possesses honesty, integrity, strong work ethic, and team skills
- Strong problem solving and communication abilities; is organized and efficient
- Excited by and open to new ideas and new ways of doing things
- Proven ability to meet deadlines in high-paced work environment
- Proficient with multiple technologies