GM - Brand Engagement (FMCG)

GM - Brand Engagement (FMCG)

15 Sep
Pune Division

15 Sep


Pune Division

Job Description

Roles and Responsibilities

Role: GM - Brand Engagement

Location: Pune

Minimum Experience: 15-18 years

We are looking for a General Manager to oversee Brand engagement responsibilities related to client relations, account PnL, staffing, budgets and overall operations for a cluster of Brands / Categories.

General Manager responsibilities include formulating overall strategy, managing people and establishing policies. To be successful in this role, you should be a thought leader and a confident decision-maker, helping our people develop and be productive, while ensuring overall health for your accounts.

Ultimately, you’ll help our company achieve that 10x moonshot goal!

Key Responsibility Areas:

Define annual/quarterly/monthly strategy and execution plan for the brands/categories

Oversee day-to-day engagement and operations which will include ensuring stock availability, movements in margins and sales velocities

Take a solutioning approach to problems, helping your clients, teams unlock the next growth opportunity

Ensure employees work productively and develop professionally

Define the communication plan for both internal and external stakeholders, that will ensure that Elasticrun value is consistently established

Be the single point of contact and resolution for day-to-day operational opportunities and challenges

Job Requirements:

6 years of experience as a National Key Account Manager or similar leadership role. FMCG experience is a big plus.

Ability to break down complex problems into executable processes and functions

Strong analytical ability

Proven ability to develop teams and people

Problem-solving aptitude

Role:Country Head

Salary: Not Disclosed by Recruiter


Functional Area:Strategic & Top Management

Role Category:Top Management

Employment Type:Full Time, Permanent

Key Skills

Strategy ExecutionSalesAnalytical AbilityGMProblem SolvingGeneral ManagementPeople ManagementOperationsClient Relationship


PG:MBA/PGDM in Any Specialization

Company Profile


ElasticRun is a Kirana Commerce Platform. It enables businesses to reach small Kirana stores in the deep rural parts of India.

ElasticRun acts as an extended arm of FMCG companies’ direct distribution networks in the rural area to provide a set of net new customers to the FMCG companies. It has been helping eCommerce companies reach the customers in far flung areas through its network of rural Kirana stores. ElasticRun brings banks and financial institutions closer to a new set of underserviced SME customers from its rural Kirana network. ElasticRun has been harnessing the data generated from its platform to help its customers sharpen their marketing plans.

ElasticRun achieves deep reach through its technology platform. This technology enables a “no capex” and “variable cost” crowdsourced logistics network. Further, by building the technology platforms for transactions, credit and data analytics, ElasticRun intends to become the de facto channel for Indian businesses to reach the under-serviced rural markets.

Through its rural Kirana network, ElasticRun platform would channel trade, finance and data of $600 Bn consumption in India.

ElasticRun was founded by Sandeep Deshmukh, Shitiz Bansal and Saurabh Nigam in 2016. It is backed by Kalaari Capital, Avataar Ventures, Naspers and Schroder Adveq.

Company Info

Recruiter Name:Sumit GuptaContact Company:ElasticRunWebsite: