Branding and Communications Lead

Branding and Communications Lead

07 Jan
|
Providence India
|
India

07 Jan

Providence India

India

About Providence:

At Providence, we help people and communities benefit from the best healthcare model for the future-today. Providence Global Innovation Center (PGC) in India is part of Providence, one of the largest health systems in the US. We are a not-for-profit organization where every day, 119,000 compassionate caregivers serve patients and communities through our network of 51 hospitals and 1085 clinics,enabling a comprehensive range of services across Alaska, California, Montana, New Mexico, Oregon, Texas and Washington.

We believe that‘health is a human right'and our mission is to empower every person with access to affordable, quality and compassionate care.





We deliver our vision - "Health for a Better World" by creating health systems of the future, building bridges for healthier communities, and providing clinical excellence by nurturing a spirit of innovation. Together, we aspire to work on re-imagining the future of care with cutting-edge technologies such as big data, machine learning, artificial intelligence, IoT, and blockchain that enhance patient outcomes and experiences and more importantly, drive a lasting social impact.

Role: Branding and Communications Lead, reporting to Head of Strategy

Key Responsibilities:



- Build a comprehensive branding and communications program for Providence India

- Establish Providence as a leading health-tech brand that is driving digital innovation and transformation at scale for Providence Hospitals in the US market - build and communicate the value proposition

- Establish Providence India as a health tech thought leader covering a broad spectrum of areas - clinical applications, enterprise applications, healthcare intelligence (analytics, AI/ML, data engineering, data interoperability), cybersecurity, networks and infrastructure

- Establish Providence India brand as the employer of choice at the health-tech intersection

- Identify the right agency partners and manage relationships

- Manage external branding - work with agencies on Linkedin, industry forums, press releases, speaking opportunities, events, awards, Providence India website, etc

- Manage Global comms - work with the Global comms team to increase visibility of Prov India within Providence

- Manage internal comms

- Collaborate with current comms team on leadership branding

- Build and mentor the comms team



Key Requirements:



- 10-15 years of experience in branding and corporate communications

- Experience in Healthcare and/or tech industry

- Experience working in MNCs/startups/top media agencies

- Market intelligence on agency landscape and specialty areas and relationships with agencies

- Experience of running a full branding and communications program at an early stage company would be a plus

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